Pottery Business Operations

If you’re reading this, you probably feel it: the name on your business card just doesn’t fit the work leaving your studio anymore. Your pieces have evolved. Your prices need to climb. But something about the brand wrapped around your work feels like a ceiling you keep bumping your head on. It’s frustrating, isn’t it? […]

Every ceramic artist I know would rather be at the wheel than at a keyboard. That instinct makes sense. The work speaks for itself once someone holds a finished piece, turns it over, runs a thumb across the glaze. The problem is that most people who discover your work online never get that close. They […]

Every ceramic artist I know has experienced the same frustrating pattern. You spend weeks throwing, trimming, glazing, and firing a new body of work. When the pieces are finally cool enough to hold, you snap a few photos, upload them to your shop, post a quick story, and hope for the best. Some pieces sell, […]

Most artists I talk to are already doing the hard work. You’re making beautiful pieces, photographing them in your studio, posting on Instagram, maybe even running a blog or sending emails. Traffic trickles in from Pinterest, from search, from the occasional feature. But sales? They don’t match the effort. The missing piece isn’t more content […]

Most artists I work with understand that great work alone does not guarantee visibility online. You can have stunning ceramics, beautifully photographed, listed on a well-built website, and still struggle to show up in search results. The missing piece is often simpler than people expect: other respected websites need to point back to yours. Backlinks […]

Every year, I watch the same pattern unfold. An artist finishes a gorgeous collection of holiday pieces in late November, rushes to photograph them, writes a few hasty product descriptions, and wonders why sales feel so flat compared to the effort involved. The work is beautiful. The timing is off. Seasonal marketing for artists is […]

If you’re a potter or ceramic artist with a studio, you already know that your best customers tend to be local. They drive to your studio, sign up for workshops, browse your shelves, and tell their friends. But here’s the question worth sitting with: when someone in your area searches for “pottery studio near me” […]

If you make ceramics, pottery, or handmade home goods, you already know that the right placement can change everything. A single styled photo in a designer’s portfolio or a mention from a trusted stylist can do more for your business than months of social media posting. The most effective influencer outreach for artists isn’t about […]